Free
Build your first AI Agent
$0/ month
Free forever
- 1 AI agent
- 50 AI messages / month
- 1 user
- 250 CRM contacts
- Tasks
- Cash Register & Maurie Pay
Start free.
Grow at your pace.
Choose the tools and capacity your business needs. Every plan brings your AI agent, contacts, and tasks into one connected workspace.
Starter
Run your small business
$49/ month
Billed annually · $588 / year
- 3 AI agents
- 1,000 AI messages / month
- 3 users
- 5,000 CRM contacts
- Tasks
- Cash Register & Maurie Pay
- Bookings & workflows
- Connected inboxes & help centers
Growth
Automate and grow your business
$149/ month
Billed annually · $1,788 / year
- 5 AI agents
- 5,000 AI messages / month
- 5 users
- 10,000 CRM contacts
- Tasks
- Cash Register & Maurie Pay
- Bookings & workflows
- Advanced models & AI Smart Replies
- Subscriptions & automated invoicing
- Reports
- Maurie Chat (team messenger)
Pro
Scale your organization
$399/ month
Billed annually · $4,788 / year
- Unlimited AI agents
- 15,000 AI messages / month
- Unlimited users
- Unlimited CRM contacts
- Tasks
- Cash Register & Maurie Pay
- Bookings & workflows
- API, webhooks & custom roles
- Advanced models & AI Smart Replies
- Subscriptions & automated invoicing
- Reports & Dashboards
- Maurie Chat (team messenger)
All prices in USD. Annual prices are monthly equivalents billed once per year.
AI messages and marketing emails have monthly allowances on every plan, including Pro.
Compare every planThe details, without the guesswork.
| Features & capacity | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| Core | ||||
| AI Agents | 1 | 3 | 5 | Unlimited |
| AI messages / month | 50 | 1,000 | 5,000 | 15,000 |
| Users | 1 | 3 | 5 | Unlimited |
| Training sources (per agent) | 5 | 25 | 100 | 500 |
| Website pages crawled (per agent) | 25 | 250 | 2,500 | 10,000 |
| Training file storage | 10 MB | 100 MB | 1 GB | 5 GB |
| AI Agents & Conversations | ||||
| Website, FAQs & manual training | ✓ | ✓ | ✓ | ✓ |
| Widget customization, lead capture, deploy | ✓ | ✓ | ✓ | ✓ |
| File training | — | ✓ | ✓ | ✓ |
| Voice input | — | ✓ | ✓ | ✓ |
| Human handoff | — | ✓ | ✓ | ✓ |
| Bookings (Google Calendar) | — | ✓ | ✓ | ✓ |
| Autosync Weekly (website) | — | — | ✓ | ✓ |
| Advanced analytics | — | — | ✓ | ✓ |
| Chat file attachments (owner enables) | — | ✓ | ✓ | ✓ |
| Fast / Smart AI model choice | — | — | ✓ | ✓ |
| Custom AI Actions | — | — | ✓ | ✓ |
| CRM | ||||
| Subscriptions (recurring billing) | — | — | ✓ | ✓ |
| CRM Contacts | 250 | 5,000 | 10,000 | Unlimited |
| Custom Contact Properties | 10 | 25 | 50 | Unlimited |
| Custom Sections | — | 5 | 10 | 15 |
| Companies | — | ✓ | ✓ | ✓ |
| Lists | — | ✓ | ✓ | ✓ |
| Property History | — | ✓ | ✓ | ✓ |
| Reports (CSV) | — | — | ✓ | ✓ |
| Dashboards | — | — | — | ✓ |
| Tasks | ||||
| Active Tasks | 10 | 250 | 500 | Unlimited |
| Custom Task Properties | — | 5 | 25 | Unlimited |
| Saved Task Views | — | 3 | 25 | Unlimited |
| Service | ||||
| Connected Email Inboxes | — | 1 | 3 | Unlimited |
| AI Smart Replies | — | — | ✓ | ✓ |
| Published Help Centers | — | 1 | 2 | Unlimited |
| Marketing & Automation | ||||
| Marketing emails / month | — | 5,000 | 25,000 | 75,000 |
| Landing Pages | — | 5 | 25 | Unlimited |
| Active Workflows | — | 10 | 50 | Unlimited |
| Rewards programs | — | 1 | 5 | Unlimited |
| Website Banners | — | — | — | ✓ |
| Sending domain | — | ✓ | ✓ | ✓ |
| Sales | ||||
| Cash Register (products, stock, cash & check sales) | ✓ | ✓ | ✓ | ✓ |
| Integrated Payments (Maurie Pay) | ✓ | ✓ | ✓ | ✓ |
| Developers | ||||
| Public API & Webhooks | — | — | — | ✓ |
| Team & Branding | ||||
| Maurie Chat (team messenger) | — | — | ✓ | ✓ |
| Custom roles & permissions | — | — | — | ✓ |
| Company logo, colors & Help Center favicon | — | ✓ | ✓ | ✓ |
| Location Branding - Help Center | — | — | ✓ | ✓ |
| Priority support | — | — | — | ✓ |
“Unlimited” applies to the specified core objects on Pro. AI messages, marketing emails, training sources, website pages, and file storage remain metered.
A little extra capacity.
Core add-ons are available on the eligible paid plans below. These prices are per month.
| Add-on | Eligible plans | Price |
|---|---|---|
| Additional AI Agent | Starter, GrowthPro already includes unlimited agents. | $25 /mo |
| Additional 1,000 AI messages | Starter, Growth, Pro | $25 /mo |
| Additional Email Inbox | Starter, GrowthPro already includes unlimited inboxes. | $10 /mo |
| Additional Help Center | Starter, Growth | $20 /mo |
| Remove Maurie AI Branding | Starter, Growth, Pro | $99 /mo |
| Maurie Docs | Starter, Growth, Pro | $29 /mo per user |
| Maurie Phone | Starter, Growth, Pro | $30 /mo per user |
Core add-ons use the monthly-equivalent rates shown and are billed with your subscription cadence. Optional auto-recharge costs $25 per 1,000 messages; purchased recharge credits do not expire and are used after your plan’s monthly allowance. Branding removal is a separate paid add-on.
MORE VISIBILITY. LOCATION BY LOCATION.Local Marketing
Local Marketing
add-ons.
Grow your local presence with AI social content, reputation management, Google Business tools, and local SEO. Choose one plan for each business location.
Local Marketing
AI-powered marketing for your location
$79/ location / month
Billed annually · $948 / year per location
- AI social content & auto-publishing
- Smart review management & campaigns
- AI Google review replies
- Google Business optimization
- 5 tracked SEO keywords
- 1 geo-grid ranking zone
- Website FAQs, galleries & embeds
- Local performance reporting
Local Marketing Pro
Advanced SEO & competitive intelligence
$159/ location / month
Billed annually · $1,908 / year per location
- Everything in Local Marketing
- 10 tracked SEO keywords
- Up to 5 geo-grid zones
- Competitor ranking intelligence
- Advanced SEO & website insights
- Ranking audits & trend reporting
Each location chooses its own plan. Local Marketing locations are separate from AI agents.
Managing 5+ locations? Contact us through your Maurie AI workspace for volume pricing.
EVERY CALL ANSWERED.AI Phone Receptionist
AI Phone Receptionist
add-ons.
An AI receptionist answers your business calls on its own US number. It answers questions, takes messages, and transfers callers to your team, and on Starter and up it books appointments too. Add it to any plan, including Free.
AI Receptionist 100
100 minutes of calls a month
$49/ receptionist / month
Billed monthly. Then $0.30 a minute.
- 100 minutes included, counted by the second
- One AI receptionist and one US phone number
- Messages and transfers to your team
- Appointment booking on Starter and up
- Recordings, transcripts, and call summaries
AI Receptionist 300
300 minutes of calls a month
$99/ receptionist / month
Billed monthly. Then $0.25 a minute.
- 300 minutes included, counted by the second
- One AI receptionist and one US phone number
- Messages and transfers to your team
- Appointment booking on Starter and up
- Recordings, transcripts, and call summaries
AI Receptionist 700
700 minutes of calls a month
$199/ receptionist / month
Billed monthly. Then $0.20 a minute.
- 700 minutes included, counted by the second
- One AI receptionist and one US phone number
- Messages and transfers to your team
- Appointment booking on Starter and up
- Recordings, transcripts, and call summaries
Minutes reset each month; unused minutes don't carry over. Extra minutes stop at a monthly limit you set ($25 unless you change it).
Try it first with 10 free minutes of test calls in your browser. US numbers only.
PRICING, MADE CLEARKnow what
Know what
you’re choosing.
What does the free plan include?
One AI agent, 50 AI messages per month, one user, 250 CRM contacts, 10 custom contact properties, 10 active tasks, and basic conversation and usage analytics. Free does not include bookings, connected inboxes, published help centers, email marketing, landing pages, or workflows.
How does annual billing work?
The annual view shows the monthly equivalent. Starter is $588/year, Growth is $1,788/year, and Pro is $4,788/year. Local Marketing is $948/year per location and Local Marketing Pro is $1,908/year per location. Monthly billing is also available at the rates shown in the monthly view.
What does “unlimited” mean on Pro?
Pro includes unlimited AI agents, users, CRM contacts, custom contact properties, active tasks, custom task properties, saved task views, connected email inboxes, published help centers, landing pages, active workflows, and rewards programs. It includes 15,000 AI messages and 75,000 marketing emails per month. Training sources, website pages, and storage also have defined limits.
Can I buy extra AI messages?
Yes. Eligible paid plans can add 1,000 AI messages for $25/month per pack. Optional auto-recharge also uses a $25 rate per 1,000 messages.
Do I need an additional AI agent add-on on Pro?
No. Pro already includes unlimited AI agents. The $25/month additional agent add-on applies to Starter and Growth.
Is Local Marketing part of the core subscription?
It is a separate per-location add-on. Each location chooses Local Marketing or Local Marketing Pro. The core AI-agent and workspace allowances remain separate.
How is the AI Phone Receptionist billed?
Each receptionist has its own monthly package, separate from your plan. All call time counts, by the second, including transfers to your team. After the included minutes, extra minutes are charged at the package's rate on your next bill, up to the monthly limit you set; at the limit, calls go to your transfer number.
Are all planned refinements available today?
Items listed under “Upcoming refinements” are planned improvements, not current functionality.
INCLUDED ON GROWTH & PROAdd recurring revenue
Add recurring revenue
with Subscriptions.
Monthly or annual billing, automated invoices and statements, and failed-payment recovery are included on Growth and Pro. Connect your Stripe account through Maurie Pay.
Explore Subscriptions & Invoicing
Maurie Pay, powered by Stripe.
Collect payments from quotes and through Cash Register. Cash Register is included in every plan, including Free. Compatible terminal hardware is purchased separately.
Explore Maurie Pay3.4% + $0.30Per transaction
YOUR NEXT CHAPTER STARTS HEREBig things start
Big things start
with a little help.
Meet your AI agent. Then bring the rest of your business together.
Get started for freeFree forever plan · Upgrade when you’re ready