Maurie AI vs Help Scout
One intuitive platform that makes scaling your business easy.
A Help Scout alternative for small businesses where support and sales work together: a shared inbox and Help Center next to an AI chatbot, a sales CRM, quotes and payments, tasks, and email marketing — with users included in each plan.
Support, sales, and marketing on one platform — not just a help desk.
Maurie AI covers the whole business: AI chat, CRM, quotes and e-signatures, payments, support, marketing, and local marketing. One platform, one customer record, one place to work.
Support that turns into sales
A support conversation sits on a full CRM record, so your team can create a follow-up task, send a quote, collect the signature, and take payment.
An AI agent on every plan
Maurie AI includes an AI chatbot with AI messages on every plan. Help Scout’s AI agent is an add-on billed per resolution.
One platform for the whole business
CRM, tasks, quotes, payments, a cash register, email marketing, appointment booking, and local marketing sit beside your inbox and Help Center.
Not listed on Help Scout’s site — tools you’d add separately:
- Tasks
- Quotes and e-signatures
- Card payments and a cash register
- Email marketing and landing pages
- Appointment booking
- Google Business Profile and reviews
With Maurie AI, they are part of the platform.
How Maurie AI and Help Scout compare
| Feature | Maurie AI | Help Scout |
|---|---|---|
| AI agent | ||
| AI chatbot for customers | Yes: Every plan, with AI messages included | Partly: AI agent add-on, $0.75 per resolution |
| Leads captured into a CRM | Yes: Every plan: each lead becomes a CRM contact your team can follow up | Partly: Beacon forms collect visitor details; no lead pipeline listed |
| Appointment booking | Yes: Your AI agent books into Google Calendar, Starter and up | Not offered or not listed; see detail: Not listed on its site |
| Messaging channels | Partly: Email and website chat, plus mobile apps on Pro | Yes: Email, chat, WhatsApp, Instagram, Messenger, and SMS |
| Mobile app SDKs | Yes: Pro: iOS, Android, React Native, and Flutter SDKs | Yes: Beacon SDKs for iOS and Android |
| Customer support | ||
| Shared inbox | Yes: Starter and up (1, 3, or unlimited inboxes) | Yes: Every plan (1 to 10 inboxes) |
| Help Center / knowledge base | Yes: Starter and up (1, 2, or unlimited) | Yes: Every plan; Free has 1 site and 10 articles |
| AI-drafted replies for your team | Yes: AI Smart Replies, Growth and Pro | Yes: AI Drafts, Plus and Pro |
| Live chat | Yes: Starter and up: teammates accept the chat and reply live | Yes: Standard and up |
| Sales & CRM | ||
| Contacts, companies, and lists | Yes: Contacts on every plan; companies, lists, and property history from Starter | Partly: Customer profiles; companies on Plus and up; no saved lists |
| Assign leads to teammates | Yes: Yes: assign a lead to a teammate, who is notified | Partly: Assigns conversations; no lead records listed |
| Leads created automatically from landing pages | Yes: Starter and up: every landing page form submission becomes a lead and a contact | Not offered or not listed; see detail: Not listed on its site |
| Lead lifecycle stages | Yes: New, Contacted, Qualified, Converted, Closed | Not offered or not listed; see detail: Not listed on its site |
| Notes and one activity timeline per contact | Yes: Every plan: AI chats, emails, notes, leads, property changes, and sales in one timeline | Partly: Conversation history on customer profiles |
| Custom properties in your own sections | Yes: Custom properties on every plan, arranged in your own sections from Starter | Partly: Up to 50 customer properties on paid plans; display order set per user |
| Search customers by a custom property | Yes: Every plan: mark any custom property “Searchable” | Yes: Customer properties as search filters on paid plans |
| Quotes, documents & payments | ||
| Quotes with products and e-signatures | Yes: Maurie Docs add-on | Not offered or not listed; see detail: Not listed on its site |
| Card payments, cards on file, and refunds | Yes: Maurie Pay on every plan, priced per transaction | Not offered or not listed; see detail: Not listed; its Stripe app shows invoices and issues refunds |
| Cash register with inventory tracking | Yes: Every plan, Free included: products with inventory tracking, a customer-facing display, and receipts | Not offered or not listed; see detail: Not listed on its site |
| Tasks | ||
| Tasks linked to customers | Yes: Every plan, linked to the customer’s contact | Not offered or not listed; see detail: Not listed on its site |
| Tasks created automatically | Yes: Starter and up: from a landing page form, a signed document, a tag, or a property change — assigned to one person or round robin | Not offered or not listed; see detail: Not listed on its site |
| Marketing | ||
| Email campaigns and landing pages | Yes: Starter and up: email builder, landing pages with embed code and QR codes, your own sending domain | Not offered or not listed; see detail: Not offered; on-site and in-app messages only |
| Landing pages with QR codes and embed code | Yes: Starter and up: share by link or QR code, or paste the embed code into your own website | Not offered or not listed; see detail: Not offered |
| Workflows | Yes: Starter and up: start from a form, a signed document, a tag, or a property change; send emails after a delay, create tasks, notify your team, request reviews | Yes: Inbox workflows, Standard and up |
| Rewards and punch cards | Yes: Virtual Rewards punch cards, Starter and up | Not offered or not listed; see detail: Not listed on its site |
| Local marketing | ||
| Google Business Profile and review requests | Yes: Local Marketing add-on: automated review request campaigns with a follow-up, Smart Review Link with a QR code, AI replies, review widget | Not offered or not listed; see detail: Not listed on its site |
| AI social posts and local rank tracking | Yes: Local Marketing add-on, per location | Not offered or not listed; see detail: Not listed on its site |
| Plans | ||
| Free plan | Partly: 1 user, 1 AI agent, Cash Register; no shared inbox on Free | Yes: 5 users, 1 inbox, 1 Docs site, 100 contacts a month |
| How paid plans are priced | Yes: Per plan, with users included | Partly: Per user, per month |
✓ included · ◐ partly or with limits · — not offered or not listed; see each feature’s detail. Help Scout details from its public website, checked October 15, 2026.
Maurie AI or Help Scout?
Choose Maurie AI if…
- You want an AI chatbot on your website included in every plan, instead of paying per resolution.
- Support conversations should lead to sales: a follow-up task, a quote, a signature, and a payment.
- You want a full CRM with companies, lists, custom properties in your own sections, and searchable custom fields.
- Your team also needs workflows, email marketing, appointment booking, and local marketing.
- You prefer plans with users included over per-user pricing.
Choose Help Scout if…
- Support is your main need and you want a mature, focused help desk.
- You support customers over chat, WhatsApp, Instagram, Messenger, and SMS from one inbox.
- You need compliance options such as SOC 2 Type 2 or HIPAA, or a free plan with a shared inbox for up to 5 users.
What each one costs
Maurie AI
Maurie AI offers a Free plan, then Starter from $49 per month billed annually ($59 billed monthly) with 3 users included. Plans are priced per plan, not per seat.
Free $0 · Starter $49/mo billed annually ($59 monthly) · Growth $149/mo billed annually ($179 monthly) · Pro $399/mo billed annually ($479 monthly)
Compare every Maurie AI plan →Help Scout
Help Scout lists a Free plan (5 users, 1 inbox, 100 contacts a month), Standard at $25 per user per month billed annually ($30 monthly), Plus at $45 ($54 monthly), and Pro at $75 ($90 monthly) with a 10-user minimum. Its AI agent add-on costs $0.75 per resolution.
As listed on Help Scout’s website on October 15, 2026. Prices can change; check their site for current pricing.
Maurie AI vs Help Scout: common questions
Is Maurie AI a good Help Scout alternative?
Yes, if you want your shared inbox and Help Center connected to an AI chatbot, a sales CRM, quotes and payments, tasks, and email marketing. If support is your only need and you want many support channels, Help Scout is a focused option.
Does Maurie AI include a shared inbox?
Yes. Starter includes one connected email inbox, Growth three, and Pro unlimited. Extra inboxes are available as an add-on.
Can Maurie AI draft email replies with AI?
Yes. AI Smart Replies drafts a reply from the email thread and customer context on the Growth and Pro plans, and your team reviews it before sending.
Can my team send a quote from a support conversation?
Yes. With the Maurie Docs add-on, your team can send the customer a quote from a reusable template, collect the e-signature, and take payment through Maurie Pay.
Can I publish a Help Center with Maurie AI?
Yes. Starter includes one published Help Center, Growth two, and Pro unlimited, and your AI agent can use its articles to answer questions.
Sources
Help Scout is a trademark of its owner. Maurie AI is not affiliated with or endorsed by Help Scout. This comparison is based on publicly available information checked on October 15, 2026; features and prices may have changed since.
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